Strategic Pricing

When you decide to sell your home, your next decision is key to the sale–“How much should I ask?” If you ask too little for your home, you could potentially lose money. Asking too much for your home could cause it to sit on the market for a long time.

Your real estate agent wants to sell your home as soon as possible, for the best price. The agent will use a Competitive Market Analysis to determine the price for your home. The sales professional may advise you to reduce the asking price if buyers fail to surface after a certain period of time on the market.

If you are serious about selling your home, you should take your real estate agent’s advice. In case the first price reduction doesn’t generate a buyer, another reduction may be necessary. The monetary value of a house is only what someone is willing to pay for it, but if the market analysis is done correctly, you will get the maximum amount–and a timely sale.