Reviving the Listing

In every town there are homes that sell rather quickly, while others linger on the market. Real estate professionals suggest numerous approaches to maximizing a home’s curb appeal — everything from fresh paint to new landscaping. But if the “For Sale” sign in front of your house has become a neighborhood fixture, it is important to work with your real estate agent to keep your listing fresh.

Whenever your house is shown, the real estate agent will get feedback from the buyers or other agents about what they liked about your house and what did not work for them. Allow your agent to be completely frank with you about any feedback he or she receives. Listen with an open mind and with the understanding that there is nothing personal about these comments. Don’t delay in implementing any of the ideas that make sense to you.

Your real estate agent’s job is to come up with new ideas for marketing your home in order to get buyers inside. Your job is to ensure that your house looks its best.